Wednesday, May 29, 2002


Macromedia Studio MX, Dreamweaver MX, ColdFusion MX, and Fireworks MX now available

San Francisco—May 29, 2002—Macromedia, Inc. (Nasdaq: MACR) today announced the availability of its Macromedia MX product line. Macromedia Studio MX, Macromedia Dreamweaver MX, Macromedia ColdFusion MX, and Macromedia Fireworks MX are all available for immediate purchase today from the Macromedia Online Store ( Combined with Macromedia Flash MX, which began shipping in March, these products form an integrated product family for creating rich Internet applications that promise significantly more intuitive, responsive, and effective user experiences. Macromedia enables designers and developers to deliver solutions across the widest range of operating systems, browsers, and mobile devices in the industry.

Individually, the products in the Macromedia MX family are major new releases that offer designers and developers powerful new functionality for creating effective user experiences across the spectrum of Internet solutions, from basic websites to complex web applications. The Macromedia MX family is designed to leverage leading Internet standards including the Microsoft .NET Framework and Java application servers, XML, accessibility, and Macromedia Flash Player, the most widely distributed rich client on the Internet, which is deployed to 98 percent of web users. Rich Internet applications take advantage of rich client technology, which extends the capabilities of web browsers and Internet-connected devices.

Leading customers including SAP, Siemens, Citrix, Earthlink, GE Access, and CableCom rely on an Enterprise Presales Management (EPM) software solution created with the entire MX product family by Blue Roads, a Macromedia Alliance partner. The ColdFusion application is being upgraded to ColdFusion MX, and a new interface is being developed using Macromedia Dreamweaver MX and Macromedia Flash MX. The new application will result in a streamlined user experience that reduces the number of screens by 75 percent. This application will give salespeople all the information they need in one place, searchable and sortable across many different fields, which will improve the user experience and reduce task completion time by more than 50 percent.

"The Macromedia MX product line has enabled us to create software that allows large companies selling through multiple sales channels to manage their presales process, significantly increase their lead closing rate, and increase their marketing ROI," said Axel Schultze, CEO, Blue Roads. "Macromedia enables us to deliver a presales solution whereby salespeople have all relevant lead information in front of them with an intuitive interface that helps them be more productive."