Wednesday, June 19, 2002


Focus on rich Internet applications and content drives positive reviews and unprecedented player downloads

San Francisco—June 19, 2002—Macromedia, Inc. (Nasdaq: MACR) today announced unprecedented player download numbers and reviews from leading industry publications including Macworld, New Architect, and Creativepro ( The momentum behind Macromedia Flash MX and Macromedia Flash Player 6 has been phenomenal, with the new player already downloaded more than 200 million times, making it the fastest adoption of any new version of Macromedia Flash Player. Macromedia Flash MX is the fastest way to create rich Internet applications and content that deliver a better return on investment.

"In its first three months, Macromedia Flash MX users are already quickly deploying new content and applications and driving unprecedented demand for the new player," said Dominic Gallello, executive vice president, Macromedia. "The community is really embracing this product and creating powerful examples that are more usable and accessible than ever before."

"Macromedia Flash MX has enabled us to create rich Internet applications in record time while still delivering intuitive user experiences and preserving our clients' brand," said Phillip M. Torrone, director of product development, Fallon Worldwide. "The product contains templates and pre-built customizable components to simplify the development of rich applications within a new extremely approachable development and design environment."

To demonstrate the powerful new features in Macromedia Flash MX, Macromedia executives Kevin Lynch and Jeremy Allaire will provide the keynote address at Flashforward 2002 New York ( The keynote will showcase new technologies for the Macromedia Flash development community as well as some of the amazing customer examples already being created with Macromedia Flash MX, including Eric Dolecki's Flashforward event guide for devices at

Macromedia Flash MX meets the needs of both designers and developers to deliver superior experiences with better return on investment across all leading platforms and devices. The product simplifies the process of visual authoring for traditional web developers who want to use a rich client technology for their applications. The more than one million designers already familiar with Macromedia Flash can use their existing skills along with server technologies like Macromedia Flash Remoting to address the emergence of rich Internet applications. To learn more about the new features in Macromedia Flash MX and to download a trial version, visit