MACROMEDIA MX CUSTOMERS REALIZE BENEFITS OF INTEGRATED PRODUCT FAMILY

Circle, IOKIO, and Webvertising among leading developers using Macromedia MX to do more in less time

San Francisco—February 10, 2003—Macromedia, Inc. (Nasdaq: MACR) today announced that developers are creating groundbreaking customer, partner, and employee experiences with the Macromedia MX product family. Rich Internet applications from developers such as Circle, IOKIO, and Webvertising illustrate the business imperative that great experiences build great businesses.

Circle, a Macromedia Alliance partner, is a digital marketing agency that helps customers like IBM, Microsoft, MINI, and Volkswagen create ROI-driven online campaigns. For MINI (www.miniusa.com), Circle enables users to configure a custom car and then send their "personalized MINI" to the dealer network for delivery, using Macromedia Flash MX to update their choices in real-time.

"We wanted to convey the embodiment of the brand, unique design features, and motoring spirit to our technologically advanced users through a simple and engaging user experience," said Cyril Lemaire, consulting director, Circle. "We selected Macromedia Flash because we felt it was the best tool to achieve our objectives and effectively deliver deep information about the product substance, a sense of exploration, and the articulation of MINI's heritage in a fun and intuitive manner."

To further provide developers with the tools they need to create great experiences, Macromedia today shipped both Macromedia FreeHand MX (see separate release) and a special Windows edition of Macromedia Studio MX (see separate release), and announced Macromedia DevNet (see separate release), a new subscription service for developers.

"Macromedia is focusing its effort on helping people of all technical skill levels create great experiences," said Norm Meyrowitz, president of products, Macromedia. "With new products and a new subscription service, we are ensuring that everything we do makes our customer's lives easier and gives them more time to focus on their core development work."

BlueGreen Rentals (www.bluegreenrentals.com) is using Macromedia MX technologies to deliver a better experience for its vacation rental and hotel properties. Users can search the rental database for what type of vacation property interests them, and then complete the reservation using Webvertising's OneScreen technology.

"Once again, we used Macromedia Flash MX and ColdFusion MX to create a rich Internet application that dramatically improves the online reservations experience," said Jim Whitney, CTO, Webvertising, a Macromedia Alliance partner. "Visitors to Bluegreenrentals.com can now find and book a hotel room in six fewer screens than its HTML counterpart. Less waiting is a better experience, which means the guest is more likely to finish the reservation."

"We feel this new search and reservations system will help to significantly improve our conversion ratio," said Lani Liber, vice president of resort services, BlueGreen. "By presenting the user with alternative properties, if what they have selected is not available, we can replicate the cross-selling style used in our call center and deliver it to our users on the web. In combination with the OneScreen calendar that clearly shows what is available, we feel we will be able to convert visitors to sales much more quickly and frequently."

IOKIO built its digital camera finder (www.iokio.com/demos/camerafinder/) to showcase its Macromedia Flash development work. The application provides a simple one-page interface to quickly find digital cameras based on multiple criteria.

"We built the camera finder application to showcase the power of using Macromedia Flash MX to deliver intuitive new ways to view and compare products" said Edward Forbes, managing director, IOKIO. "Compared with the web forms and tables used by many commerce sites, this visual, intuitive application clearly provides a better experience."

"With its MX products, Macromedia is enabling developers to create highly interactive, communicative, and refreshingly distinctive web experiences that allow a company to use the web to serve its customers in new or greatly enhanced ways," said Joshua Duhl, contributing analyst, IDC.