Monday, June 03, 2002


Macromedia Flash MX enables developers to create rich Internet applications and content for mobile devices

San Francisco—June 3, 2002—Macromedia, Inc. (Nasdaq: MACR) today announced that Macromedia Flash Player is immediately available for Nokia 9200 Communicator Series handsets, integrated devices for mobile professionals that combine a wireless telephone with a high-resolution color display and multimedia capabilities. Macromedia Flash Player is the leading rich client for Internet content and applications across the broadest range of platforms and devices. Macromedia Flash MX contains new features and templates that allow rapid creation of content and applications for Internet-enabled devices.

"The Nokia 9210 Communicator has proven popular across Europe and now we are looking forward to continuing this success in the Americas with the introduction of the Nokia 9290 Communicator," said Paul Chellgren, senior vice president of marketing and product management, Nokia. "With support for Macromedia Flash Player across our 9200 Communicator Series family of products, Nokia can leverage the 1.4 million Macromedia Flash designers and developers to deliver content and applications that will enhance the mobile lifestyle and user experience of Nokia Communicator owners."

"Macromedia Flash enhances the user experience on devices and we're pleased that all Nokia 9200 Communicator Series users will get to enjoy the rich Internet applications and content available as a result of Macromedia Flash Player shipping with every new Communicator device," said Peter Meechan, vice president, Macromedia. "With the Nokia 9200 Communicator Series, Nokia is making business life easier for the mobile professional by delivering a device that serves as a phone, Internet terminal, and organizer in one, connected handset."

Designers and developers gain additional market opportunities for their content and applications by delivering Macromedia Flash content that can be used across Internet-
enabled devices including wireless handsets, PDAs, set-top boxes, game consoles, and Internet appliances. Developers can download Macromedia Flash Player 5 and a content development kit for the Nokia 9200 Communicator Series, which includes detailed authoring guidelines and examples to get started creating games, animations, and productivity applications for Nokia 9200 Communicator Series owners.

Macromedia Flash Player 5 ships with every new Nokia 9200 Communicator Series phone including the Nokia 9210i Communicator and the Nokia 9290 Communicator. Nokia Communicator owners can also download Macromedia Flash Player by visiting

Macromedia Flash MX is the fastest way to create rich Internet content and applications with a better return on investment. The new Macromedia Flash MX development environment ships with templates for Nokia Communicator devices to streamline content development. Content and applications can be created in Macromedia Flash MX to run on devices that support earlier versions of Macromedia Flash Player. For more detailed product information, go to


Plan to develop best practices for developing rich Internet applications

User Experience 2002—San Francisco—June 3, 2002—Macromedia, Inc. (Nasdaq: MACR) and Jakob Nielsen, Ph.D., usability guru and founder of Nielsen Norman Group, today announced a strategic relationship to focus on improving the usability of rich Internet applications and content. Nielsen will be developing best practice guidelines for creating usable rich Internet applications with Macromedia Flash MX. Macromedia Flash MX, which began shipping in March, contains features that enable designers and developers to be more productive while ensuring their work is both usable and accessible. Macromedia Flash MX is the fastest way to create rich Internet content and applications that deliver a better return on investment.

"There continues to be tremendous innovation in the designer and developer community around creating the best user experiences using Macromedia Flash," said Kevin Lynch, chief software architect, Macromedia. "We're thrilled to be working with Jakob Nielsen to turn these experiences into best practices as we all learn about building rich Internet applications. Our ultimate goal is to make these 100 percent good."

"Macromedia has obviously taken steps toward better usability with Macromedia Flash MX," said Nielsen. "The product enables users to create content and applications more easily that follow traditional usability and accessibility guidelines. In particular, the addition of standardized interface components will finally help put an end to design inconsistencies."

Macromedia Flash MX meets the needs of both designers and developers to deliver rich Internet content and applications that can be experienced consistently across all leading platforms and devices. The product simplifies the process of visual authoring for traditional web developers who want to use a rich client technology for their applications. The more than one million designers already familiar with Macromedia Flash can use their existing skills along with new server technologies to address the emergence of rich Internet applications. Macromedia Flash MX is an integral part of the MX product family. For more information on Macromedia Flash MX, go to

Macromedia Flash MX contains new features like components, which enable developers to use common application interfaces, including scrollbars, rich text fields, input buttons, radio buttons and check boxes, and list and combo boxes within their applications. A common user interface frees site visitors to focus on the task they are trying to complete instead of how they need to accomplish it. Named anchors in Macromedia Flash content let end users move through the site using their browser navigation buttons.

Macromedia Flash MX also simplifies the creation of accessible user experiences by enabling the addition of descriptive text to rich Internet applications and content. This allows people with disabilities to interact with Macromedia Flash applications and content using accessibility aids such as screen readers.

Rich Internet applications free developers to move beyond the document-based framework of the browser. The result of delivering these more intuitive, responsive applications will be increased productivity and better experiences for end users. Macromedia and Jakob Nielsen will be working together to help designers and developers learn how to take advantage of the opportunities of this new market segment by developing best practices for rich Internet applications.