Wednesday, May 29, 2002


Macromedia Studio MX, Dreamweaver MX, ColdFusion MX, and Fireworks MX now available

San Francisco—May 29, 2002—Macromedia, Inc. (Nasdaq: MACR) today announced the availability of its Macromedia MX product line. Macromedia Studio MX, Macromedia Dreamweaver MX, Macromedia ColdFusion MX, and Macromedia Fireworks MX are all available for immediate purchase today from the Macromedia Online Store ( Combined with Macromedia Flash MX, which began shipping in March, these products form an integrated product family for creating rich Internet applications that promise significantly more intuitive, responsive, and effective user experiences. Macromedia enables designers and developers to deliver solutions across the widest range of operating systems, browsers, and mobile devices in the industry.

Individually, the products in the Macromedia MX family are major new releases that offer designers and developers powerful new functionality for creating effective user experiences across the spectrum of Internet solutions, from basic websites to complex web applications. The Macromedia MX family is designed to leverage leading Internet standards including the Microsoft .NET Framework and Java application servers, XML, accessibility, and Macromedia Flash Player, the most widely distributed rich client on the Internet, which is deployed to 98 percent of web users. Rich Internet applications take advantage of rich client technology, which extends the capabilities of web browsers and Internet-connected devices.

Leading customers including SAP, Siemens, Citrix, Earthlink, GE Access, and CableCom rely on an Enterprise Presales Management (EPM) software solution created with the entire MX product family by Blue Roads, a Macromedia Alliance partner. The ColdFusion application is being upgraded to ColdFusion MX, and a new interface is being developed using Macromedia Dreamweaver MX and Macromedia Flash MX. The new application will result in a streamlined user experience that reduces the number of screens by 75 percent. This application will give salespeople all the information they need in one place, searchable and sortable across many different fields, which will improve the user experience and reduce task completion time by more than 50 percent.

"The Macromedia MX product line has enabled us to create software that allows large companies selling through multiple sales channels to manage their presales process, significantly increase their lead closing rate, and increase their marketing ROI," said Axel Schultze, CEO, Blue Roads. "Macromedia enables us to deliver a presales solution whereby salespeople have all relevant lead information in front of them with an intuitive interface that helps them be more productive."


Studio brings together the power of Macromedia Flash MX and Dreamweaver MX

San Francisco—May 29, 2002—Macromedia, Inc. (Nasdaq: MACR) today announced the immediate availability of an all-new product, Macromedia Studio MX, the essential suite of integrated tools for developing the full spectrum of Internet solutions, from simple HTML to the emerging class of rich Internet applications. Macromedia Studio MX combines the latest versions of market-leading Macromedia tools to provide developers with a streamlined, integrated product family focused on increasing developer productivity and return on investment. More than 2.4 million designers and developers already use a combination of the previous releases of the products available in the studio.

Macromedia Studio MX includes Macromedia Dreamweaver MX (shipping today, see separate release), Macromedia Flash MX, Macromedia Fireworks MX (shipping today, see separate release), Macromedia FreeHand 10, and a developer edition of Macromedia ColdFusion MX Server (shipping today, see separate release). The studio, with introductory pricing of $799, is available for immediate purchase from the Macromedia Online Store ( All of the individual products are also shipping today individually.

Macromedia Studio MX delivers a completely integrated experience. It offers common user interface standards and a consistent workflow to accelerate developer productivity. The consistent user interface elements include color management, drawing tools, code editing, a common property inspector, and panel management to make it seamless when moving between applications.

vFive (, a Macromedia Alliance member, used the products in Macromedia Studio MX to build the Boreal Mountain Resort website and its complementary rich Internet application, the MountainLink. The application features updated weather, ski lift status, mountain trail maps, video packs, and current news. By creating interactive elements with Macromedia Flash MX, dynamic pages with Dreamweaver MX, and optimized graphics with Fireworks MX, vFive was able to dramatically reduce development time for both the website and the application. The MountainLink application takes advantage of new capabilities in Macromedia Flash Player 6 to store data locally, which reduces the amount of bandwidth required and allows information to be viewed when the user is disconnected from the Internet. A ColdFusion MX content management system allows the client to easily keep the content on the site current.

"For projects like the Boreal Mountain Resort website and the MountainLink, Macromedia Studio MX makes the entire development process faster and easier," said Brian Ghidinelli, technology director, vFive. "Dreamweaver MX simplifies our workflow, as both our designers and developers now work together in a consistent development environment. The cross-product integration between Macromedia Flash MX and Dreamweaver MX reduces development time while the support in Macromedia Flash MX for standard components like scrollbars and list boxes, as well as video support, creates a better user experience for our projects."

Macromedia Dreamweaver MX enables developers to both design and code the full spectrum of solutions from websites to Internet applications. Macromedia Flash MX, which began shipping in March, enables the development of rich Internet applications and content that deliver the best user experiences with significant return on investment. Macromedia Fireworks MX provides the easiest way to create, optimize, and export interactive graphics in a single, web-centric environment. Macromedia FreeHand 10 provides customers with advanced illustration tools and a quick way to create vector illustrations for print, web, and Macromedia Flash. The developer edition of Macromedia ColdFusion MX is a non-expiring, full-featured edition that works on a single computer to enable customers to develop rich Internet applications.