Friday, September 06, 2002

MACROMEDIA MX DEVELOPER RESOURCE KIT NOW AVAILABLE

Kit includes extensions, components, and resources to help developers build rich Internet applications

San Francisco—September 6, 2002—Macromedia, Inc. (Nasdaq: MACR) today announced the availability of the Macromedia MX Developer Resource Kit, Volume One. The kit, the first of a quarterly series, contains extensions, components, and resources to enable Macromedia Flash MX, Dreamweaver MX, and ColdFusion MX developers to quickly and easily create and deploy rich Internet applications. Macromedia MX Developer Resource Kit, Volume One, costs $99 and is available for immediate purchase from the Macromedia Online Store at www.macromedia.com/go/buydrk/.

"Macromedia is committed to providing solutions that help our developer base more efficiently create rich Internet applications with the integrated Macromedia MX product family, " said Dominic Gallello, EVP—Products, Macromedia. "The extensions and components in the Macromedia MX Developer Resource Kit will help developers reduce their time to market by quickly delivering professional results."

The Macromedia MX Developer Resource Kit contains cross-product articles and resources, Macromedia Flash MX components, and Dreamweaver MX extensions. These extensions and components for Macromedia Flash MX and Dreamweaver MX will only be available as part of this kit. The kit also contains an archive of more than 400 MB of content from the Macromedia Designer & Developer Center including multiple sample applications, tutorials, and other articles. For a detailed list of the kit contents, go to www.macromedia.com/go/drk/.

For Macromedia Flash MX developers, the kit includes the new DataGrid component. The DataGrid component provides the most versatile and useful way of quickly displaying data in a tabular format within rich Internet applications. With support for scrolling, paging, Macromedia Flash Remoting, customization, editable cells, and custom cell renderers, it can accommodate most data display needs.

"The Macromedia Flash MX DataGrid component is the most versatile component ever released by Macromedia," said Justin Watkins, interactive producer, Learning Insights, Inc. "Almost every application needs to display data in a tabular format and the DataGrid component enables you to create tables with user-resizable columns, custom cell symbols, and editable text fields with barely any code. It brings rich Internet application development to a new level. "

Also for Macromedia Flash MX, the Media Component enables developers to quickly load and playback various media types including video within their content. In addition, the Macromedia Flash UI Component Set 3 will help streamline user interface development of rich Internet applications.

For Dreamweaver MX developers, the kit contains extensions for website building and application development. The extensions help display data in PHP applications, add functions to the file menu in Dreamweaver, and edit themes for sites developed using Radio Userland for editing weblogs.

Thursday, September 05, 2002

MACROMEDIA INTRODUCES AUTHORWARE 6.5

New version adds support for Macromedia Flash MX, accessibility, and extensibility

TAAC7—The Alternative Authorware Conference—Atlanta—September 5, 2002—
Continuing its strong commitment to the e-learning market, Macromedia, Inc. (Nasdaq: MACR) today announced the availability of Macromedia Authorware 6.5, the latest version of the industry-leading visual authoring software for creating interactive e-learning applications. Macromedia Authorware 6.5 includes support for Macromedia Flash MX and Windows Media Player file formats; accessibility support to ensure e-learning applications and courseware meet governmental guidelines for accessible content, and improved extensibility features. Authorware 6.5 beta users are enthusiastic about the new and updated features in the product (see attached quote sheet), which will be available for download in late September from the Macromedia Online Store at www.macromedia.com/go/buyaw65/.

As e-learning applications continue to replace traditional methods of instruction in learning environments due to the reduced cost-per-student and the ability to keep courseware constantly updated, Macromedia Authorware has maintained its leadership position in this market because it is both powerful and easy to use. Authorware 6.5 adds even more power and more flexibility, enabling everyone from beginners with no programming experience to advanced developers using its powerful scripting capabilities to create interactive rich media experiences with ease.

"Macromedia Authorware 6.5 empowers developers to create accessible, engaging e-learning applications," said Pat Brogan, vice president of solutions, Macromedia. "Authorware is the long-standing leader in this field and has helped online learning evolve over the past decade."

"Authorware has always been the best tool for creating interactive programs, from prototypes to final delivery—hands down," said Robert R. Russell, senior interactivity developer, Allen Interactions, Inc. "Now Authorware 6.5 takes a giant step forward, with external scripting capabilities and improved Command and Knowledge Object functionality that allow us to create programs that are easier to design and develop, and a breeze to maintain. We are excited about the possibilities."

Macromedia Authorware integrates graphics, sound, animation, text, and video into compelling rich media learning experiences. Database connectivity and built-in data tracking facilitate the tracking of student progress and results, which is important for the assessment of training effectiveness and evaluation of return on investment. Authorware applications are easily deployed to the web, corporate networks, and CD-ROM with consistent, high-quality results on every platform.

Macromedia Authorware 6.5 also includes support for Macromedia Flash MX, which enables developers to import content created with the latest version of Macromedia Flash. A new XML parser enables developers to interact with large XML files as part of their courseware.

The product is even more extensible than before, with more than 35 additional properties now open for developers to more easily write reusable Commands and Knowledge Objects. Authorware Application Accessibility combines Knowledge Objects, Commands, models, and techniques to aid developers in delivering courseware that can be experienced by people with disabilities. Windows Media Player support enables Authorware 6.5 to play any media types supported by Windows Media Player, such as ASF, ASX, WMV, and IVF. For more information about new features in Authorware 6.5, visit www.macromedia.com/go/aw65/.

MACROMEDIA WINS TWO CATEGORIES IN VARBUSINESS ANNUAL REPORT CARD SURVEY

Survey gauges solution partner satisfaction and loyalty

San Francisco—September 5, 2002—Macromedia, Inc. (Nasdaq: MACR) today announced that it was awarded first place in two categories in the VARBusiness Annual Report Card (ARC) survey. Macromedia took first place in the application development and deployment tools, and the web and Internet applications categories.

Now in its 17th year, the VARBusiness ARC Awards recognize outstanding partner programs in 15 product categories including desktops, servers, storage management, Internet application server software, and networking hardware. Winners were selected based on the survey results of more than 5,000 systems integrators, IT consulting organizations, value-added resellers (VARs), solution providers, and software developers/ISVs. Evaluation criteria included revenue and profit potential; presales support; post sales support and service; channel management; program administration; and ease of doing business.

"Macromedia solution partners are leading the industry in providing more usable, more effective web applications and e-learning solutions," said David Mendels, chief strategy officer, Macromedia. "Our partners are crucial to our overall success and we are honored that they recognized us with this award."

The Macromedia Alliance is composed of independent companies that provide services, solutions, and products built around Macromedia technology. Alliance partners possess the knowledge, resources and skills required to deliver a best of breed solution or application, or to execute training sessions leveraging Macromedia certified instructors and Macromedia certified curriculum.

CIBER, a $700 million systems integrator, Macromedia Alliance partner, and certified trainer, uses Macromedia for its customers as well as its own intranet site.

"The Macromedia Alliance program has been key in supporting the services CIBER delivers to its clients, " said Rich Pachler, vice president of Internet Services, CIBER. "The Macromedia partner program provides strong technical enablement support as well as joint go-to-market activities."