Tuesday, November 19, 2002


Las Vegas, NV–November 19, 2002–Macromedia, Inc. (Nasdaq: MACR) today announced that Macromedia Studio MX won Best Development Tool at the PC Magazine Awards for Technical Excellence last night at The Venetian Resort Hotel Casino in Las Vegas during Fall COMDEX. The 19th annual awards recognize individuals and products that advanced the state of technology and set new standards for technical innovation in 2002.

"Macromedia is honored to receive such an award, given the thousands of products reviewed by PC Magazine each year," said Norm Meyrowitz, president of products, Macromedia. "Macromedia Studio MX integrates our market-leading tools like never before to enable developers and companies to provide great end user experiences."

More than 250,000 customers have already adopted Macromedia Studio MX since its introduction in June, making it the most successful offering in Macromedia history. Macromedia recently announced that the product's $799 introductory price will end on December 31, 2002, at which time the cost will increase to $899. As an extra incentive to buy or upgrade, anyone purchasing Macromedia Studio MX before the end of the year will receive a copy of the Macromedia MX Developer Resource Kit, Volume 1, a $99 value, as an added bonus upon registration. The DRK is a collection of the latest resources to jumpstart the development of data-rich, interactive applications. More information on this resource is available at www.macromedia.com/go/drk/.

Macromedia Studio MX is the essential suite of integrated tools for developing the full spectrum of Internet solutions, from simple HTML to rich Internet applications. Macromedia Studio MX includes Macromedia Dreamweaver MX, Macromedia Flash MX, Macromedia Fireworks MX, Macromedia FreeHand 10, and a developer edition of ColdFusion MX. For more information on Macromedia Studio MX, visit www.macromedia.com/go/studiomx/.