Thursday, July 11, 2002


Mobile Development Center launched to help developers create device content and applications

Flashforward 2002 New York City—July 11, 2002—Macromedia, Inc. (Nasdaq: MACR) today announced the immediate availability of Macromedia Flash Player 5 for the iPAQ Pocket PC from HP. Macromedia Flash Player is the leading rich client for Internet content and applications across the broadest range of platforms and devices. Macromedia today also launched the Mobile Development Center ( with articles, sample applications, and content development kits to help developers get started creating device content and applications with Macromedia Flash MX. Macromedia Flash MX contains new features and templates that enable rapid creation of content and applications for Internet-enabled devices. HP includes Macromedia Flash support with the recently released iPAQ H3900 series Pocket PC devices. Existing iPAQ Pocket PC users can download Macromedia Flash Player at

"Macromedia Flash enhances the user experience on devices. We are excited to be working with HP to provide iPAQ Pocket PC users with the ability to leverage a large volume of already existing Macromedia Flash content and applications, and we look forward to the development of device-specific Macromedia Flash Player content for the iPAQ,” said Peter Meechan, vice president, Macromedia. "Macromedia Flash MX includes templates which enable the quick creation of content for Pocket PC devices, as well as other enhancements that will increase developer productivity and reduce their time to market."

HP now commands nearly 80 percent of the market share for Pocket PC devices, according to Gartner Dataquest. Macromedia's vast development community of more than one million Macromedia Flash designers and developers will help revolutionize the rich multimedia experience on handheld computers.

"The iPAQ Pocket PC enables customers to manage their most critical business and personal information while on the go," said Sean Burke, vice president, HP Smart Handhelds. "Including support for Macromedia Flash Player will give our customers access to rich multimedia content and applications that take advantage of the advanced graphics and performance of the iPAQ Pocket PC and meet the growing demands of business professionals and consumers alike."

Companies like Lee Jeans and Microsoft are already delivering applications and content created in Macromedia Flash MX for Pocket PC 2002-based handheld PCs. Microsoft relies on Macromedia Flash for their interactive Pocket PC demo for both sales representatives and customers to show off the Pocket PC 2002 operating system. The demo runs on the device itself and demonstrates the features of the new OS that are particularly valuable to enterprise customers. Fallon Worldwide, a Macromedia Alliance Partner, created the Microsoft application and received industry praise for taking Lee Jean’s "Be like Buddy Lee" Lee Dungarees online campaign to the Pocket PC.

Designers and developers gain additional market opportunities for their content and applications by delivering Macromedia Flash content that can be used across Internet-enabled devices including wireless handsets, PDAs, set-top boxes, game consoles, and Internet appliances. Many consumer electronics manufacturers, mobile carriers, and service providers are using Macromedia Flash content as a value-added service to differentiate themselves from their competitors. By giving customers engaging content specifically tuned for their devices, these companies are able to increase customer retention and add potential new revenue streams.

Macromedia Flash MX is the fastest way to create rich Internet content and applications with a better return on investment across the broadest range of platforms and devices. The new Macromedia Flash MX development environment ships with templates for Pocket PC devices to streamline content development. Content and applications can also be created in Macromedia Flash MX to run on devices that support earlier versions of Macromedia Flash Player. For more detailed product information, go to


Flashforward 2002 New York City—July 11, 2002—Macromedia, Inc. (Nasdaq: MACR) today announced an expanded technology development and distribution agreement with America Online, Inc. under which Macromedia Flash Player will continue to be distributed with AOL software and will feature enhanced functionality that will enable AOL members to enjoy a more robust content experience.

"Macromedia and America Online have a shared vision of improving the online user experience," said Dominic Gallello, executive vice president, Macromedia. "By using the extended functionality and features provided by Macromedia Flash, America Online will be able to enhance its member experience on a number of levels."

"We're pleased to expand our association with Macromedia," said Marty Fisher, president, AOL Technology. "By continuing to work with Macromedia, we can enrich the quality of our customer's interactions and improve the quality and user experience of many of our AOL client products."

Tuesday, July 09, 2002


Breakthrough server unifies communications and applications to deliver live, human interactions on the Internet

San Francisco, California—July 9, 2002—Macromedia, Inc. (Nasdaq: MACR) today announced the immediate availability of Macromedia Flash Communication Server MX, the first server to unite communications and applications. The new server integrates support for streaming media, real-time collaboration, and multi-way video, audio, and text messaging into a single solution. The server also leverages the market-leading authoring environment of Macromedia Flash MX and broad distribution of Macromedia Flash Player, as well as the powerful capabilities of the entire Macromedia MX product family. Developers are already embracing the potential and power of Macromedia Flash Communication Server MX (see attached quote sheet).

With Macromedia Flash Communication Server MX, developers can easily add communication and collaboration capabilities into their websites and rich Internet applications. The server enables the creation of a whole new generation of Internet communication solutions. With streaming media and live, human interactions integrated directly into existing websites, companies can offer innovative product marketing, stock information, online learning, and sales communications information within one integrated user experience. Designed as an open development platform, the server enables completely custom solutions and integrates easily with existing web and application server infrastructure. For more information on Macromedia Flash Communication Server MX, go to

"Combining streaming, messaging, and real-time communication capabilities into a single server that uses Macromedia Flash Player 6 as the client will forever change communications on the Internet," said Jonathan Gay, vice president of engineering, Macromedia. "With the release of Macromedia Flash Communication Server MX, we are empowering developers to transform the Internet from a world of text and data into a space filled with live, human interactions."

Macromedia Flash Communication Server MX combines powerful communication capabilities including streaming media, rich media messaging, and real-time collaboration. Streaming media features let developers integrate streaming video and audio with motion graphics in a customizable player environment for a new level of multimedia presentation on the Internet. With rich media messaging features such as multi-way, multi-user video and audio chats, developers can add engaging live, human interactions and instant messaging to their websites. The real-time collaboration features, including the powerful Shared Object technology, enable multiple users to share live white boards and other real-time data in the context of an application.

"The leading development companies are those who are placing strong emphasis on deep integration rather than disparate point solutions," said Rikki Kirzner, research director, IDC. "Bringing together capabilities such as streaming video, real-time messaging, and collaboration will usher in entirely new types of rich Internet applications that won't require users to keep launching different applications to accomplish their tasks, resulting in a better user experience."

On the client, the communication server takes advantage of Macromedia Flash Player 6 to receive and transmit video, audio, and data. Macromedia Flash Player automatically recognizes installed microphones and standard USB or FireWire webcams, and lets end users grant or deny access before anything is broadcast. Macromedia Flash Player 6 has the fastest adoption rate of any player in Macromedia's history.

"Many companies talk about the future of the web; few create it," said Colin Moock, author, ActionScript: The Definitive Guide. "Macromedia Flash Communication Server MX is set to popularize real-time multi-user video, audio, and data communication. Get ready—your web browser is about to become a real-life sci-fi movie."

For development, the communication server includes new extensions to the Macromedia Flash MX authoring environment. The extensions include new authoring, scripting, and debugging capabilities as well as pre-built components for login, multi-way chat screens, white boards, and video conferencing. The development technology makes it straightforward and easy for the more than one million Macromedia Flash developers to build communication solutions.

Macromedia Flash Communication Server MX works with other Macromedia MX products including Macromedia Studio MX for development and Macromedia ColdFusion MX for deployment. In addition, the new server can integrate with Java and Microsoft .NET application servers and other web infrastructure.