Wednesday, June 19, 2002


Focus on rich Internet applications and content drives positive reviews and unprecedented player downloads

San Francisco—June 19, 2002—Macromedia, Inc. (Nasdaq: MACR) today announced unprecedented player download numbers and reviews from leading industry publications including Macworld, New Architect, and Creativepro ( The momentum behind Macromedia Flash MX and Macromedia Flash Player 6 has been phenomenal, with the new player already downloaded more than 200 million times, making it the fastest adoption of any new version of Macromedia Flash Player. Macromedia Flash MX is the fastest way to create rich Internet applications and content that deliver a better return on investment.

"In its first three months, Macromedia Flash MX users are already quickly deploying new content and applications and driving unprecedented demand for the new player," said Dominic Gallello, executive vice president, Macromedia. "The community is really embracing this product and creating powerful examples that are more usable and accessible than ever before."

"Macromedia Flash MX has enabled us to create rich Internet applications in record time while still delivering intuitive user experiences and preserving our clients' brand," said Phillip M. Torrone, director of product development, Fallon Worldwide. "The product contains templates and pre-built customizable components to simplify the development of rich applications within a new extremely approachable development and design environment."

To demonstrate the powerful new features in Macromedia Flash MX, Macromedia executives Kevin Lynch and Jeremy Allaire will provide the keynote address at Flashforward 2002 New York ( The keynote will showcase new technologies for the Macromedia Flash development community as well as some of the amazing customer examples already being created with Macromedia Flash MX, including Eric Dolecki's Flashforward event guide for devices at

Macromedia Flash MX meets the needs of both designers and developers to deliver superior experiences with better return on investment across all leading platforms and devices. The product simplifies the process of visual authoring for traditional web developers who want to use a rich client technology for their applications. The more than one million designers already familiar with Macromedia Flash can use their existing skills along with server technologies like Macromedia Flash Remoting to address the emergence of rich Internet applications. To learn more about the new features in Macromedia Flash MX and to download a trial version, visit

Monday, June 17, 2002


Macromedia Flash Player to extend reach in embedded space via Opera browser

San Francisco, CA and Oslo, Norway—June 17, 2002—Macromedia, Inc. (NASDAQ:MACR) and Opera Software ASA today announced that Macromedia Flash Player will be available to licensees of Opera's embedded browsers.

Opera will make Macromedia Flash Player available to consumer electronics manufacturers and software platform providers on a range of devices from wireless handhelds to set-top boxes, extending Macromedia's reach into the embedded space. Opera has licensed Macromedia Flash Player for inclusion in Opera embedded editions for Linux and QNX operating systems. The agreement now makes it easier for licensees of Opera's Embedded Browser to support Macromedia Flash Player with their devices and platforms and unleashes the power of rich multimedia applications, services, and content on a broad range of web-enabled devices.

"Macromedia Flash is defining the user experience on devices through its compact delivery format, lightweight client, and ability to deliver unparalleled user experiences," said Peter Meechan, vice president, Macromedia. "Licensees of the Opera embedded browser will now be able to take advantage of the powerful Macromedia Flash MX development environment to deploy content across a wide range of devices."

Macromedia Flash Player is the leading rich client for delivering Internet content and applications both on the desktop and on a wide range of devices. Macromedia Flash MX combines sophisticated multimedia and powerful application development features to enable new content and services for rich messaging and mobile business applications for a wide range of Internet-enabled devices.

"Opera is the recognized browser leader for embedded products, and the inclusion of Macromedia Flash support makes Opera an even more attractive choice for our customers," says Lars Boilesen, vice president, embedded browser technologies, Opera Software. "With Macromedia Flash, Opera offers software solutions providers and OEMs access to a convenient one-stop purchasing place for all their web needs, enabling more than one million developers to deliver rich content and applications on a range of Opera-enabled smart devices and platforms."